Don’t we have to use the in-house A/V company? Not usually. The catering and sales departments of many properties have a built-in incentive to refer you to in-house A/V, because a portion of the money you spend on in-house A/V typically goes back to the hotel. In the grand scheme of things, the money that hotels make off of A/V rentals is a fraction of what they make from food & beverage, rooms, and gaming. Making sure that your event goes well and earning your repeat business should be their number one concern. These are the types of questions that some in-house A/V departments may not be prepared to handle: “What are your ideas for creating a mood? How will you enhance our theme with lighting and effects?” “Will the video be broadcast quality? Can you help me re-edit video or change graphics at the last minute?” “Are you knowledgeable in PowerPoint, and can you help me optimize my presentation with themed backgrounds & an easy-to-read color scheme?” “Our presenters are showing up at the last minute—one of them couldn’t e-mail me the file because it was too big, and the other has her file on a Macintosh. Can you consolidate them into one place?” “I’d like to have only one contact throughout this event . . . and I need your help getting some signs made. I’d also like you to coordinate the show flow with the photographer.” If you have any concerns or questions along these lines, most hotel sales executives will be relieved to know that you’re using someone you trust.

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